general: This hotel is located on Hayarkon Street, literally across the road from the Med iterranean Sea and a sandy beach, and minutes from Tel Aviv's bustling centre wi th its seaside promenade. Renovated in 2011, this family-friendly beach hotel co mprises a total of 212 attractively furnished guest rooms, spread over 12 floors . It is the perfect hotel for holidays and business trips alike. Among the facil ities on offer count an entrance hall with 24-hour reception and lift access to the upper floors. Guests may also make use of the on-site caf¿bar, restaurant. B usiness travellers are welcome to employ the conference facilities. The hotel no w offers free WiFi in all the rooms as well as a full room service. There are su n loungers and parasols laid out on the local beach. The hotel also has its own outdoor swimming pool.